Archive for the ‘inspiration’ Category

Mad Men

March 2, 2011

LOVE this Mad Men print by Matt Needle! It’s def going up somewhere at home:

mad men illustration

mad men

 

Available to buy for £25 only – BARGAIN! (& no I don’t know him!) click here: http://needledesign.bigcartel.com/product/mad-men

or check out more of his work here: http://www.mattneedle.co.uk/

I discovered him on Canadian design site DESIGN PORN which I’ve bookmarked and will be coming back to… but for now it’s a Gu pud and a dose of sex and the city before bed 🙂

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Goodbye Cow, Pirate, Cyclist

February 25, 2011

Love this little video to say goodbye to not to scale‘s advertising campaign for cravendale

The campaign was hugely successful, having run for 4 years, in fact the 2009 Milk Bar campaign delivered Cravendale’s strongest ROI ever. Brand value grew by 18.2% year on year as volume sales increases of 7% were recorded at retail. This compared with a 1.8% volume decline in milk sales as a whole. (as you can see here) so I’m not 100% why Cravendale are severing the relationship? The adverts were innovative and really stood out… perhaps they are hoping there may be a nationwide Facebook campaign to save the cow? Any which way, they will be missed!

Cravendale‘s new campaign: ‘Cats with Thumbs‘ will start on 28th of February 2011 – the idea freaks me out  a little but I’ll be interested to see what happens when this FMCG’s brand pulls the ‘cat out of the bag’!

update 2nd March 2011:
Here’s the update! Cats with thumbs!

What do you think?

so sorry…

December 11, 2009

Hello,

Sorry for the lack of posting recently! I’ve spent the last 6 months working on a TV program called Skins you can see a sneak peek of the show here: http://www.e4.com/video/bsT92GRq7Lu6v6G5QKRjl1/play.e4

you can see another trailer here but I prefer the link above!  :

I’m just about to set up my own company, hence the lack of posting, more details coming soon!

x x x

Lornsadaisy

TIGA – SHOES

May 27, 2009

I couldn’t stop playing this Tiga track (from the forthcoming album; Ciao) over the bank holiday weekend so thought I’d share it with you – awesome music video!

You can also see it here on the official Tiga site; http://www.tiga.ca/

Directed by Alex&Liane, I love this new video for Tiga’s “Shoes”. Here’s an interview with them about the process of making the video; Digital Arts Online

Tiga’s MySpace 

The video for shoes was shot in Berlin (yet another reason why it’s on my top ten list of places to go right now)

Directors: AlexandLiane
 (Factory Films)
DP: Will Bex
Producer: Massuda Kassem, Jan M. Scholz, Frank Hoffmann
Line Producer: Bjoern Krueger

PA: Sara Bold
PA: Giulia Schelhas
PA: Chris Heidrich
1st AC: Alexander Knoblauch
Gaffer: Nico Nitsche

Styling: Angelika Goetz
Styling Assistant: Miriam Foth

Make-up: Christian Fritzenwanker

Editor: Moritz Steinkohl / AlexandLiane

Actors:
Women: Janine Henkes
Man: Roger Hopley
Drummer: Candie

Sculptures: Rein

Tiga’s Shoes EP is out now on PIAS / Different

the t-mobile dance

January 19, 2009


I LOVE THIS!

I actually put a casting out for this advert on my group; POUT!

To see the songs in the t-mobile dance viral click here (or scroll to the bottom of the page 🙂

The t-mobile dance advert is one of the best adverts I’ve seen for a long time. I saw it whilst talking to a friend on the phone, whilst celebrity big brother was on TV in the background on friday night and had to stop talking to her, and then describe what I was seeing…. I thought it was something specifically to do with big brother at first and couldn’t believe my eyes. I think this will end up being a top viral video too…..

This clever viral ad for t-mobile as part of the ‘Life’s for Sharing’ campaign was filmed in Liverpool Street Station some 24 hours before its premiere on channel four and took months of planning. I love the element of surprise and seeing the general public’s reactions. The video, just short of three minutes, shows just one person breaking into dance at the start before what seems like a flash mob effect. It’s very well choreographed as the dancers are at all different levels adding to the spontaneous/surprise element. Ordinary people seem to break out into dance too, including old ladies – everyone loves a big song and dance!

Hugely successful viral/you tube videos have often included dance routines, infact for some time the most viewed and favourited video on you tube of all time was the evolution of dance by comedian Judson Laipply. It was added to YouTube on April 06, 2006 and has since gone on to attract millions of viewers (111,051,664 at my last count), even now there is a new comment every couple of minutes. The video condenses pop culture dance crazes of the last 40 or so years into a very funny 6 minutes.

Other hugely successful user generated videos have included dances routines such asbest break dance ever and the thai prisoner’s re-enacting michael jackson’sthriller

Viral hits that contain the same element of surprise as the t-mobile advert are wedding routines which are hugely popular (such as these; Wedding Thriller Dance, cool wedding dance, wedding first dance they almost always appear to be spontaneous much the same way as this t-mobile advert but are of course pre-rehearsed.

The element of surprise in all of these dance routines and also the fact that the viewer can relate to the people dancing (rather than watching a hollywood star) make these videos very watchable and have a certain magic. Check out this video of standers by straight after the t-mobile stunt was pulled;

The fact that the t-mobile dance was also a ‘stunt’ means that many by-standers have also filmed the event which re-enforces it’s viral objectives – guerilla marketing is certainly the way forward it seems!

So were Saatchi and saatchi clever to exploit this viral trend or are they just good at watching what’s hot? You can read what they had to say about it here

Liverpool street was definitely the right location for them to choose as it has been the site for similar events previously (but these were not attached to a brand!) In 2006, a similarly large crown all turned up and danced silently to their walkmans at the same time before disbanding; silent disco. The station also had a large gathering on the last night before the drinking ban on london underground stations; Liverpool street station booze ban

Songs
Songs used in the t-mobile dance viral advert

  • Shout – Lulu & The Luvvers
  • The only way is up – Yazz
  • Don’t Cha – The Pussycat Dolls
  • Blue Danube Waltz – Strauss.
  • Get down on it – Blue (I think rather than kool and the gang?)
  • Since you’ve been gone – Rainbow
  • My boy Lollipop – Millie
  • Do you love me – The contours
  • CHOREOGRAPHER was ASHLEY WALLEN
    Credits include – Kylie Minogue, Will Young, Jamelia, McCain’s Chips TVC & Alesha Dixon
    DIRECTOR: MICHAEL GRACEY

    Links:
    See some more wedding dances here; top ten wedding dance videos

    Viral Marketing Definition in wikipedia

    Top 20 viral videos

    VIRAL SOCIAL MARKETING IDEAS FOR BORING INDUSTRIES

    What makes an idea viral? (Seth’s Blog)

    Wiki Viral Video

    viral marketing blog (plus cupcakes, photography and funny nights out)

    Adver Box advertsing blog

    viral movie marketing

    January 7, 2009

    did a little research for a friend today…. really interesting subject!

    Several of the most famous low budget movies of the last decade have been a phenomenal sucess due to their marketing campaigns… predominatly The Blair Witch project, but also cloverfield and snakes on a plane.

    Would they have been such a sucess without the pre-production planned viral/internet campaigns? There’s a great article here;

    The guerrilla campaign in 1999’s The Blair Witch Project has been well talked about. With no stars, no script, simple locations and a budget of around $50,000, Daniel Myrick and Eduardo Sánchez – University of Central Florida Film School pals successfully scrubbed out the line between reality and fiction.

    The film’s tagline set the stage: “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. A year later, their footage was found.” Audiences were expected to believe what they were watching — shaky, low-quality videotape of three runny-nosed kids weeping in the woods — was an edited-down version of real recovered footage. And while it was certainly an inventive way to challenge the boundaries of cinematic storytelling (not to mention justifying the low-budget look of the film), Blair Witch didn’t exactly seem poised to rival Titanic. That is, until an inventive guerrilla marketing scheme was devised.

    To add to the hype, Sánchez created a Web site devoted to the Blair Witch – a fictitious, woods-based specter who’d been snapping up Maryland kids for the last century. Although the legend was created out of whole cloth, it was soon snapped up by gullible Interneters everywhere, and a first-ballot hall of fame urban legend was born. Pretty soon, thousands of people were terrified of the Blair Witch. Even when the actors who played the “film students” started showing up (alive) doing interviews about the movie, many across the country refused to believe the Blair Witch wasn’t real.

    From that point, the “I’ve got to see for myself” effect took over, and Blair Witch dominated at the box office. Considered the most effective horror hoax since Orson Welles’ The War Of The Worlds broadcast, the film grossed $250 million worldwide. Not a bad return for Artisan Entertainment, which paid only $1 million for the flick after its Sundance screening.

    http://edition.cnn.com/2007/LIVING/11/13/guerrilla.marketing/

    Did Blair Witch really suceed on the efforts of its internet marketing campaign alone? Many others have tried since… Check out what Fortune magazine had to say here

    LINKS:

    Why The Dark Knight’s Viral Marketing is Absolutely Brilliant

    Dark Knight Viral Campaign

    Ten ways to hype your way to a hit movie

    Top ten viral internet campaigns

    http://www.blogstorm.co.uk/the-top-10-viral-marketing-campaigns-of-all-time/654/

    nye

    December 31, 2008


    LOVE this track
    have a great nye!

    quite possibly one of the sexiest pics ever

    December 28, 2008

    Love this pic by Stephen Klein