Posts Tagged ‘not to scale’

Goodbye Cow, Pirate, Cyclist

February 25, 2011

Love this little video to say goodbye to not to scale‘s advertising campaign for cravendale

The campaign was hugely successful, having run for 4 years, in fact the 2009 Milk Bar campaign delivered Cravendale’s strongest ROI ever. Brand value grew by 18.2% year on year as volume sales increases of 7% were recorded at retail. This compared with a 1.8% volume decline in milk sales as a whole. (as you can see here) so I’m not 100% why Cravendale are severing the relationship? The adverts were innovative and really stood out… perhaps they are hoping there may be a nationwide Facebook campaign to save the cow? Any which way, they will be missed!

Cravendale‘s new campaign: ‘Cats with Thumbs‘ will start on 28th of February 2011 – the idea freaks me out  a little but I’ll be interested to see what happens when this FMCG’s brand pulls the ‘cat out of the bag’!

update 2nd March 2011:
Here’s the update! Cats with thumbs!

What do you think?